Where to Buy Sex Toys Online: 24 Best Online Sex Shops (2025)

So you’re wondering where to buy sex toys online, since buying in a store isn’t always an option. You’re too busy (same). Or a bit shy (no shame in that). Maybe there isn’t a great sex toy shop near you—or you want an online sex toy site you can peruse from the comfort of your couch. The only problem is that there are so many sex toys on the market that shopping for them online can get overwhelming fast. How can you know what to trust when you’re looking for where to buy sex toys, especially in an industry that’s unregulated?

The answer: shop from retailers you trust. We’ve already found all the best sex toys for men, women, and couples, as well as any kinks. And with this list, done the legwork to pull together the best sex-toy shopping sites on the internet.

The Best Online Sex Shops, According to GQ:

• The Best Online Sex Shop for all Budgets: Babeland
• The Best Online Sex Shop for Vibrators: Good Vibrations
• The Best Online Sex Shop for Kink and Fetish Gear: The Stockroom
• The Best Online Sex Shop for Indie Brands: SheVibe
• The Best Online Sex Shop for Luxury Toys: Lelo
• The Best Online Sex Shop for Holistic Pleasure: Maude
• The Best Online Sex Shop for a Massive Selection: Lovehoney

Together, they carry everything—from vibrators and massages to dildos, paddles, nipple clamps, and beyond—but each retailer has its strength. Some have a massive selection and a deep well of trusted customer reviews. Some have a great return policy, in case you’re on the fence or looking to try before you commit. Some are our favorite spots for specific types: fetish gear, maybe, or affordable sex toys. Here are our favorite online sex shops, along with a couple top-notch product picks from each one to get you started.

Best For: A massive selection of sex toys and lingerie

What started out as a tiny business run from the founder’s apartment in the UK has now expanded into a global sexual wellness empire. Lovehoney’s many partnerships are impressive. The business partnered with Fifty Shades author E.L. James to produce a line of toys inspired by her trilogy, for instance. Lovehoney also carries an incredible variety of toys, as well as lots of cute and affordable lingerie for people of all genders.

Best For: High-quality toys at a variety of price points

First opened in 1993, this Seattle-based shop set out to create a retail environment that would be comfortable and welcoming for all. Since then, it’s opened a few more brick-and-mortar stores and offers a ton of great toys online. Whether you’re hoping to spend $20 (or less) on a beginner-friendly bullet vibrator, or ready to splurge on a pricier item, Babeland carries most of the best sex toy brands on the market and its selection is curated for quality.

Babeland

The One Rose Clitoral Stimulator

Rose-shaped clitoral vibrators blew up on TikTok over the past few years, and this one truly deserves its flowers. The soft, silicone bud of the One Rose makes it easy to cup in your hand and maneuver around the clitoris, while the tiny circular opening uses three speeds and seven patterns of sucking and pulsing to recreate the feeling of oral sex. At just over two inches in length, it’s also the perfect travel size sex toy to take on any upcoming Valentine’s Day sexcapades.

Best For: More vibrators than you can shake a stick at

Founded by San Francisco sex educator Joani Blank in 1977, this shop and its employees have been championing sexual health and pleasure for decades. Its staff sexologist, Dr. Carol Queen, even curates an Antique Vibrator Museum for them. So, needless to say, Good Vibrations knows a lot about vibrators—and if a fantastic vibe is what you’re looking for, its site is definitely worth checking out.

Magic Wand

Magic Wand Rechargeable

We adore this ultra-powerful wand massager, both for sex and for muscle massage. Good Vibes has been carrying the Magic Wand since the store’s inception in the late ‘70s; these two go way back. So, naturally, if you’re looking to add this “Cadillac of vibrators” to your collection, there’s no better place to buy it from. Pro tip, though: get this rechargeable version, not the original plug-in one. It’s got more speed options, a smoother head that’s easier to clean, and can be used plugged in or wireless

Best For: Hardcore kink and fetish gear

For kinksters who’ve been in the scene for a while (or for anyone who just wants great-quality kink products) visiting the Stockroom website is a must. From well-known kink toys like gags, restraints, and nipple clamps to more niche and extreme stuff like electro-stimulation wands and chastity cages, Stockroom carries everything you might need for an evening of deviance.

KinkLab

Bound-O-Round 4-Point Restraint System

This 4-Point Restraint System is a superb introduction to bondage for those who enjoy the finer things in life—and if you end up loving it, you can pick up some other BDSM accessories from the Stockroom, like the JT Signature Collection ankle restraints and thigh cuffs.

Best For: A mix of toys from both mainstream and indie companies

Launched by a husband-and-wife team in 2006, this retailer has become a go-to for those in the know. They stay on top of the latest industry trends, and are often some of the first to carry wild experimental toys from smaller brands that end up blowing up in popularity. The site still sells a lot of old faithfuls from more established companies, so you can fill your cart with a diverse array of pleasure products, from wearable harnesses and g-spot vibrators to Fleshlights, toy cleaners, and much more.

Florida-based small business Uberrime is known for their colorful, handmade dildos. SheVibe carries many of their products, but this one stands out, with its wide, flat head that curves directly into the G-spot or prostate. It wears well in a harness for strap-on sex, too.

Best For: A huge, affordable selection for buyers who take care

Obviously Amazon is one of the most common and convenient places to buy just about anything, and adult toys are no exception. It doesn’t usually carry the indie brands and artisanal pieces you’ll find at smaller shops, but if you’re just looking for a basic set of anal beads, vibrator, dildo, cock ring, masturbator, or butt plug, the Everything Store has got you covered. The normal rules of shopping on Amazon apply here; counterfeit and unsafe products run rampant, because the selection isn’t quality controlled and curated the way it is at many specialty shops.

Every toy in the Lovense line can be paired with the company’s phone app, and you can control this anal toy from your phone or invite someone else to control it via remote control from afar. We think this plug/prostate massager is one of the best products in their whole collection, because it has two powerful motors—one to stimulate the prostate and one for the perineum—and its angle can be adjusted as needed to suit your preferences. It’s a must for anal play aficionados in long-distance relationships, but just about anyone who likes anal sensations can enjoy it.

Best For: Luxury vibrators

When this Swedish manufacturer launched in the early Aughts, it helped break sex toys out of “never talk about sex toys” prison with sculptural, luxe designs. Lelo’s 24K-gold-plated vibrator may be the epitome of a grail toy, but the brand’s “everyday” offerings are some of the most thoughtful, well-made toys on the market, with beautiful packaging and sophisticated designs. Which is why you’ll find them in almost every list of the best sex toys—for men, women, or couples—that we curate.

Is it a Jeff Koons sculpture? A horny alien? At first, the Lelo Enigma lives up to its name with a design that’s equal parts enigmatic and ethereal. Here’s how it works: Insert the bulbous portion of the vibrator into your (or a partner’s) vagina for pleasurable G-spot stimulation, and then, enjoy the suction vibrator element on the clitoris. The result? Hopefully, the elusive blended orgasm, which combines the two for deeper, more toe-curling experience.

Best For: Quality engineering and minimalist design from a women-owned company

Dame was founded in 2014 by two women—engineer Janet Lieberman, and sexologist Alexandra Fine—who were tired of seeing the quality of sex toy engineering fall to the wayside. Instead, they focused on bringing top-notch value engineering to a new range of devices that were designed to feel contemporary and accessible. The result is Dame, a color-popping brand whose minimalist, aesthetic vibrators range from palm to finger vibrators (recently, it has branched out into sex-related home goods as well) that will actually look pretty damn chic on your nightstand. And while Dame has remained ever-focused on bringing we, the horny, more sex toys, it has also made waves for its efforts to fight for sexual positivity in court.

Amazingly, Anish Kapoor did not design this chic, bean-shaped vibrator from Dame. This aesthetic blob is known as a palm vibrator, because it fits snugly in the palm of your hand for external stimulation on your clitoris, anus (note: external only), nipples, and perineum. It can also dually function as a lay-on vibrator. If sound discretion is also important to you, Pom boasts a quiet motor, which is impressive given its five rumbly vibrations speeds and patterns.

Best For: Holistic pleasure and relaxation products

Maude understands that great sex begins before the actual sex happens, and that foreplay can start hours before the friction—maybe with a fragrant shower, a serene bath, a slow massage. The company makes products that set the mood, from body wash to massage oil to libido-boosting gummies. And yes, it also offers sex toys to help you enjoy the mood you worked so hard to set.

Maude

Vibe 3-Speed External Vibrator

This little toy is so pretty that it’s been featured in the MoMA Design Store. It’s an excellent introduction to vibration for beginners, because it’s easy to use and its shape allows for both pinpointed and broad stimulation of external hotspots like the clitoris or perineum.

Best For: Cute, friendly-looking toys

Just about every toy Unbound sells is brightly-colored, fun-looking, and inviting. This makes it ideal for newbies who are intimidated by sex toys, as well as for people of any experience level who appreciate a cute aesthetic. Unbound makes vibrators, dildos, butt plugs, and some surprisingly great beginner-friendly kink toys, all of which would look adorable on your nightstand.

This petite toy (no, it’s not a vape) has gotta be one of the cutest clitoral stimulators ever, but it’s not just cute—it’s earned over 2,300 five-star reviews from Unbound customers, so clearly it’s doing something right! True to its name, this toy provides clitoral pleasure via little puffs of air, which create a vibrating suction sensation. It’s small enough to comfortably fit between bodies during sex, but works just as well for solo play.

Best For: Ethically-made toys and accessories

Smitten Kitten works to create a shame-free environment both on their website and in its brick-and-mortar store in Minneapolis. It’s careful to only stock body-safe products whose makers are deemed ethical and sex-positive. Check it out if you want to feel really good morally about anything you buy, from dildos and vibrators to harnesses and massage oil.

Smitten Kitten

New Sensations Novelties Techno Trap Grinding Pad

Humping and grinding toys rock. Whether you’re not into vaginal penetration or just prefer clitoral stimulation, a lay-on vibrator provides an easy, intuitive (raise your hand if you grew up humping firm throw pillows!) way to climax by simply mounting and grinding upon the vibe. This ergonomically-designed toy is called the Techno Trap Grinding Pad—which feels very Ibiza DJ-core—because the vibrator boasts nine vibration levels under its smooth silicone exterior. And while these toys are beloved by vulva-owners, they can also feel fabulous on your anus (note: on, not in) and perineum.

Best For: Fetishwear and kink gear aimed at gay men

Founded over 40 years ago, Mr. S has been a fixture of the gay male kink scene for a very long time. It stocks kink gear that can stand up to intense play, as well as fetishwear made of commonly eroticized materials like leather and rubber. Whether you shop online or at its brick-and-mortar store in San Francisco, Mr. S Leather is a kinkster’s dream.

Mr. S Leather

Full-Size Standard Flogger

This handmade flogger would make a lovely addition to any sadomasochist’s toy box. You can take your pick from a selection of luscious materials, including cow leather, suede, elk leather, and rubber, depending on how “thuddy” or “stingy” you want the flogger’s sensations to be. The handle is wrapped in texturized rubber, ensuring you can keep a good grip on it during use.

Best For: Inventively shaped vibrators

Since 2003, sex toy company Jimmyjane has been cranking out vibrators in elegant shapes that have never been seen before, winning various design awards along the way. Still to this day, their toys look like objets d’art, and feel pretty damn good, too.

This mini wand vibrator comes with three different attachments you can try out. One is two-pronged, to envelop the clitoris in sensation, one is covered in an extra-stimulating bumpy texture, and one narrows to a pointed tip that’s perfect for targeting specific external spots, like the frenulum or the tip of the clit.

Best For: Unique and playful vibrators from a disabled- and queer-owned company

Cute Little Fuckers (CFL) was founded by Step Tranovich in 2019, and it remains one of the most prominent and successful disabled-, queer-, and trans-owned and operated sex toy companies out there. CFL understands that pleasure and sex should feel inclusive for all bodies and needs, and specializes in toys that reflect its vision. Think, hybrid G- and P-spot stimulation toys, or the versatile Princette, a vibrator that can be used as a butt plug, clitoral toy, hand vibrator, and more. If you grew up loving Pokémon (and who didn’t?) you’ll love CFL.

Starsi is just a delight. This horny silicone starfish is designed to stimulate all of your horny holes (but please, don’t insert it in your anus) with its textured arms and center point. Use it as a humping and grinding vibrator, or cup it in the palm of your hand to apply its vibrations to your lover’s body. As CFL explains, “Starsi is particularly loved by transgender and non-binary folx or those with genital dysphoria, as it can cover the entire genital region, offering a euphoric experience that aids in reimagining the body.”

Best For: Sustainable and non-toxic vibrators and body care products

Founded by a sexologist, Bloomi takes great care to make their toys with all body-safe materials, to omit allergens and irritants from their lubricants and massage oils, and to use only sustainable, compostable and recyclable packaging. Their products are surprisingly affordable for how eco-friendly they are, too.

Massage this luxurious oil into sensitive areas at the start of sex, and it’ll act as lube while increasing arousal. It contains ginger root oil to boost bloodflow, plus some other ingredients thought to have aphrodisiac qualities like damiana, and skin-soothing ingredients like chamomile flower oil.

Best For: Risk-free shopping

This sex shop has been around in various forms for over 50 years, which is impressive enough on its own. But Adam & Eve gets our nod for having one of the most permissive return policies in the biz: you can return any item sold on their site, for any reason at all, as long as you do it within 90 days of purchase. If there’s a product you’ve been eyeing eagerly and a bit nervously, because you aren’t sure it will work for you, Adam & Eve is a godsend.

Adam & Eve

The Cowgirl Cone Sex Machine

Again, Adam & Eve has such a fantastic return policy that you might as well lean into your yeehaw fantasies with The Cowgirl Cone Sex Machine. This ridable beast provides up to 20 vibration modes, speeds, pulsation, and patterns. It also comes with multiple attachments, including the “Nubby Saddle” attachment and the penis-shaped “Alamo.” Plus, it’ll stay secure and in one place thanks to the strong suction cup base that sticks to hard surfaces.

Best For: On-site reviews

Given it sells one million sex toy products, it’s no surprise that PinkCherry has become a go-to for sex toy shoppers across the spectrum. What makes that ocean of fun really functional, though, are the 109,000 product reviews, which makes your life easier when you’re trying to narrow down which toys are worth buying, or figure out if the experience you’re hoping to have is what you’ll actually get.

PinkCherry

First Time G-Spot Tulip Vibe

This toy is designed to hit the G-spot and vibrate the hell out of it, and it achieves that goal. Its upturned, oval-shaped head gently curves into that spot with minimal effort, whether you choose to thrust the toy in and out or just leave it still. Unusually, it has a dial instead of buttons, so you can micro-adjust the speed to suit your whims at any moment. The narrow shaft is also a plus for sex toy beginners or folks with a narrower vaginal canal.

Best For: Toys aimed at lesbians and queer women

This lesbian-owned company specializes in toys for queer women of all stripes, but they’re quick to emphasize that people of all genders, genitalia, and sexual orientations can use their products. Their selection is amazingly wide-ranging, and includes strap-on harnesses, dildos, vibrators, lubes, gender affirmation gear, informational sex books, and so much more.

Wet For Her

Union 1.0 Silicone Bendable Double Dildo

This dildo is another workhorse, because it is designed to give pleasure to the receiver via the dildo, as well as the giver/wearer (who presumably has a vulva) with its bulb attachment, which is designed to stimulate the G-spot. The toy is flexible in shaft and bulb, too, so that you and your partner can adjust it for a custom fit. It’s not compatible with silicone-based lubricants, but it is harness-compatible.

Best For: Sexual wellness toys and items for menopausal women

“It’s about damn time” were the words we spoke when we learned about Tabu, the sexual wellness brand founded in 2020 and geared towards menopausal women. As founder and CEO Natalie Waltz Fretwell says, “Tabu was born to help women remedy the common symptoms that get in the way of a healthy, vibrant sex life. We started with women over 45 (women like my mom).” Tabu developed its signature wand vibrator, Nuri, in partnership with clinicians and therapists for an ergonomic design, and it uses heating technology to provide a more pleasurable experience. Equally important is the brand’s water-based Aureum lube, which uses a sensitive, extra-moisturizing formula to calm and soothe (as well as lubricate).

The dream bundle. Your minimalist Nuri massage wand is designed to feel extra lightweight and ergonomic to hold—it was actually modeled after a vaginal dilator—and can heat up to 97 degrees Fahrenheit to help the user’s body feel more relaxed. Navigating the wand’s 5 intensities is as easy as pressing the power button (and turning it off is as easy as holding it down for two seconds). As for the lube? It’s enriched with organic aloe leaf (anti-inflammatory), peony root (also a purported anti-inflammatory and antioxidant), passion flower (rich in Vitamin A and C), hyaluronic acid (for retaining moisture) and a handful of more soothing ingredients.

Best For: Ultra-luxurious toys

It’s true: Gwyneth Paltrow’s infamous wellness brand carries a surprising amount of sex toys in their online shop. As you might expect, their selection skews bougie, and much of it will be financially out of reach for the average shopper, but it’s a must-visit site if you’re looking to drop some serious cash on a gold-plated dildo or a ludicrously high-tech vibrator.

Best Toy To Buy From Goop: Double-Sided Want Vibrator

Goop Wellness

Double-Sided Wand Vibrator

Is this a vibrator or a fancy paperweight? Well, technically, it can be both—but we recommend using it for its intended purpose, which is to get you off, chicly. The cool part about this toy is that one end has a ball for deep, rumbly vibrations (designed for external stimulation) and the other side features a slim, flexible, tapered point for clitoral or internal stimulation.

Best For: Sex furniture and positioning aids

We all need a little extra support in the bedroom sometimes, and while you could just stack up some pillows to help you achieve that perfect angle or a more comfortable position, it’s much easier to use a product built for that purpose specifically. Liberator makes a huge array of foam “shapes,” from slim pillows to wide wedges, that make sex easier and more fun—and because they’re designed for sex, many of them have a moisture-resistant liner to protect the inner core from lube and bodily fluids, and a cover that can be zipped off and machine-washed after you’re done.

Liberator

Wedge Sex Pillow

One of Liberator’s most iconic products is the Wedge, a broad shape that can help you achieve better angles for penetrative sex, oral sex, or whatever else you’re in the mood for. It’s wide enough to fit a variety of body sizes, and conveniently works well as a reading pillow when you’re not having sex.

Best For: CBD and hemp lubricants made with organic, plant-based ingredients through sustainable practices

Foria uses organic botanicals to create relaxing body washes, broad-spectrum (meaning, it includes little to no THC) CBD suppositories, CBD-free massage oils, and, perhaps most iconically, its CBD lubricants that don’t include alcohol, petroleum-based ingredients, phthalates, glycerin, parabens, or dyes.

Foria

Awaken Arousal Oil with CBD

Foria’s Awaken Arousal Oil with CBD is its true showstopper product. I have always thought that the coconut oil-based lubricant smells faintly of Thin Mints, albeit in an even more refreshing and botanical way. The lube is also made with purported libido-boosters such as kava (as well cinnamon, ginger, vanilla, cardamom, and cacao absolute), but it’s the broad-spectrum CBD that is supposed to be key in helping folks feel even more relaxed and, well, horny.

How We Chose the Best Online Sex Shops

Going to an IRL adult store isn’t always an option—maybe you’re swamped, shy, or you don’t live near one. In an industry that’s fairly unregulated, it can be tough to find reputable sex toy stores online, which is why we did some digging and assembled a horny Avengers-style list of the best online sex shops in the game.

The picks above will have everything your horny heart desires, but each retailer has its own specialty, whether it’s an Amazon-esque mega-selection with pages of TMI reviews, unbeatable customer service and return policies, or a niche toy lineup you can’t find elsewhere. But no matter the vibe of the retailer (so to speak), know this: We firmly stand behind all of these online sex shops as high-quality, reputable places to load up your cart with toys, toys, toys.