Every Good Prime Day Deal That Won’t Break $100 in 2025: Handpicked by GQ

Our pick for the best underwear to buy in the bulk, Calvin Klein’s stretch briefs are as classic as they get. And there is literally no better time to stock up on them than Prime Day.

All you really need to look sharp: a white tee, good shoes, and Levi’s 501s. They rarely drop this low, so now’s the time to re-up.

If there’s one shirt worth picking up on Prime Day, it’s Lacoste’s signature polo, done up in a now-legendary cotton pique fabric that has endeared it to prepsters and punks in equal measure.

Gap’s baggy fit proves what we’ve been saying for a while: Gap jeans are surprisingly good. The fit’s relaxed but not sloppy, with sturdy denim that breaks in just right.

The most low-key hoodie in your closet might also be the hardest-working. This one wicks sweat, holds its shape, and zips up with no drama. Russell’s been in the game for over a century for a reason.

Flannel season is upon us and it helps to have a steady rotation of cozy options at your disposal. This one from Obey is thick, supremely soft, and perfectly relaxed for easy layering.

A workhorse dress shirt with pedigree. Brooks Brothers’ non-iron pinpoint stays crisp all day, with just enough stretch to keep you comfortable.

The easiest way to channel heartthrob energy? This Calvin Klein V-neck. Knit from extra-fine merino wool, it’s soft, sleek, and smooth enough to charm anyone in range.

It’s flannel season, boys. Gap’s boxy long-sleeve version—with a spread collar and dropped shoulders—nails that laid-back look.

Undoubtedly one of the best value tees for your money, Hanes’ BeefyT has been going strong for decades thanks to its substantial weight, seamless construction, and great fit.

Whether it’s for cowboy cosplay or a genuine love for the genre, these boots are made for stuntin’. Laredo’s tip-top western boots in buttery leather are slick enough to wear with a suit and rough enough to pair with dusty old blue jeans.

Let your hole-y underwear go, man. Knock out your entire week in one fell swoop and re-up on this multipack boxer shorts.

These Hanes ribbed cotton tanks are lightweight, moisture-wicking, and come in a budget-friendly multi-pack. Great as undershirts—or solo when the heat makes anything more feel downright unreasonable.

Not to cast any back-handed compliments to the seersucker or linen, but there are more textures out there to explore.

The Chuck 70 is an all-timer—undefeated, unbothered, and as versatile as ever. Born on the basketball court and adopted by every cool subculture since, it still goes with everything you own.

The Reebok Club C is one of the most underrated and understated sneakers out there. But it’s that restraint that makes them just plain cool.

Ted Lasso will never return (or will it?), but you can bask in this football-approved kit and keep the ball moving.

Fulfill your lifelong dream of becoming the swaggy track coach, all from the comfort of your couch.

Add some zest to your everyday basics with this hand-dyed tie-dye T-shirt. At nearly 40% off, we recommend stocking up on your favorite colors.

The Wrangler 13MWZ is the real-deal cowboy jean, cut straight from the rodeo circuit and tough enough to ride fence all day. High rise, zero stretch, full yee-haw energy.

Buying into fashion’s flip-flop propaganda? There’s a pair for every persuasion—including these classic rubber Havaianas. Lightweight, durable, and priced to sell, they’re an option that always makes sense.

Every generation has its New Balance and for the hip Millennial crowd, it’s the 997.

Inspired by vintage army watches, this rugged ticker features a lightweight yet durable webbed strap, vintage white dial, 24-hour display, and subtle glow-in-the-dark hands.

The Waterbury nails the dress watch basics: clean dial, leather strap, and just enough vintage flair. At 40mm, it’s an easy fit on most wrists—and a no-brainer if you want sharp looks without the splurge.

From streetwear obsessives to schlubby-stylish celebs to everyday dudes, the iconic Reverse Weave hoodie will forever be a top tier sweatshirt. The hearty cotton-blend fabric and classic cut come together in a way that countless brands are still trying beat.

Among our favorite sweatpants ever, GQ senior commerce editor Avidan Grossman notes: “Champion is the first name in high-quality, low-cost sweats.”

The Echo Dot is Amazon’s most popular smart speaker for a reason. It’s compact, surprisingly loud for its size, and gives you instant access to Alexa for music, timers, weather, and smart home controls. At its current price, it’s the best entry point to raise the IQ of your home.

Don’t lose your luggage when you head on vacation this summer. A four-pack of AirTags is never a bad idea, so strap one on your suitcase, your golf clubs, your dog, or your kid and travel in peace.

Your TV doesn’t want to be dumb anymore. This Fire Stick is like a brain transplant: suddenly it streams in 4K, listens to Alexa, and actually loads apps fast.

Nix the bulky console but still get to play your favorite games wherever you go.

Analog earbuds will never die. At least as long as Lily Rose Depp and Co. keep wearing them when they get photographed by the paps.

You’ve done this whole no-phone-case thing for a while, and your beat-up device shows. Please, do yourself a favor and wrap your precious phone in a case that’ll protect it from drops and dings so you can use it for as long as possible.

The base Kindle does exactly what you want it to: it holds a thousand books, weighs less than a paperback, and goes weeks on a single charge. The crisp display reads like real paper, even in direct sun, meaning beach read season is officially on.

The Wonderboom 4 packs big, punchy sound into a pint-sized, waterproof shell that floats. It’s dustproof, drop-proof, and built for park hangs, pool days, or wherever your summer takes you. Solid battery life, easy pairing, and surprisingly rich bass for something this small.

The new Fire HD 10 is lighter, faster, and 25% more powerful, with a sharper 1080p screen and upgraded camera. If you’re deep in the Amazon ecosystem—Prime Video, Alexa, Kindle—this is the tablet to get. Solid performance for under $100 is just a bonus.

If you prefer to spend your free time cruising through Roku City, this is the smart TV box for you. It has Dolby Vision & Atmos, streams in 4K, and a rechargable remote (no more frantic searching for AAA batteries).

Anker’s MagGo Power Bank packs 10,000mAh into a sleek, pocket-friendly frame. It magnetically snaps to your phone, charges fast, and can power up an iPhone more than twice. A clutch travel companion.

Apple’s FineWoven MagSafe wallet snaps right onto your phone and holds your most important cards with zero bulk. It’s slim, sleek, and finally on sale.

A speaker this small shouldn’t pack sound this big, but alas Bose always knows what it’s doing.

Sennheiser has always been a brand to know when it comes to audio quality, and its Accentum headphones bring 50 hours of battery life and both active noise cancellation and transparency modes so you can either tune the world out or let just enough of it in.

This day pack will be one of the most versatile bags in your quiver. It’s packable, so if you use it for travel, you can stow it in your luggage until you need it, and it’s the ideal size for single-day hikes, commuting, or going to the gym.

It might be a bit much to carry this like a carry-on, but luckily those wheels will make it easier to schlep from your hotel to the airport with (moderate) ease

Whether your grooming routine has one product or one hundred (good for you!), Bagsmart’s uber-popular toiletry bag will keep everything neat and tidy so you can quickly and easily access your products without having to dig through an endless black hole.

The Foundation Backpack is built for heavy use, with multiple compartments, a padded laptop sleeve, and durable zippers. Great for students, commuters, or gym-goers who like to compartmentalize their life.

This is the kind of checked bag you see at the baggage claim for some who’s decided to forego working and opted to solo travel for a month. And you know what? This bag can handle all that.

For Prime Day, Osprey’s Arcane and Daylite packs are on sale, like this streamlined commuter pack. And if you need even more space, the XL version of this bag is over 25% off, too.

With a 45L capacity and water-resistant outer, this is exactly what you need for camping, work trips, and everything in-between.

Stay stealthy at check-in with this blacked-out bag from Traveler’s Choice. At just $80, this is a tough deal to pass on, especially if you need to keep an extra carry-on on hand.

You can’t go wrong with the classics. Samsonite’s 20-inch hardside luggage is lightweight, durable, and sized to carry on. Smooth wheels, a tough shell, and decades of travel cred to back it up.

The North Face Borealis Backpack is built for daily hauls, with a padded laptop sleeve, tons of compartments, and seriously comfy straps. Great for commuting, class, or weekend hikes.

If you want your suitcase to stay nice and tidy, add these packing cubes, which are presently an absolute steal.

Sure, you could save a few extra bucks by buying the white version of this minimalist fanny pack, but we love this cross-hatch pattern too much to let you do that.

All of those fancy hair trimmers want to include attachments for every part of your body. But if you just want something to keep your facial hair tidy, this is the one to get.

Apply this teeth whitening pen to your teeth before you go to bed and wake up with whiter teeth (and without gum pain) in just one week.

Crest 3D Whitestrips are a GQ reader Prime Day favorite—and it’s easy to see why. They’re quick, effective, and a whole lot cheaper than a professional whitening treatment.

This 100% waterproof electric razor just got a lot more attractive thanks to a members only discount for Prime. This groomer also comes with attachments for tidying up body hair and beards.

Despite the tongue-in-cheek branding, this groin and body hair trimmer is one of the best in the game.

Thinning hair? Turn to one of the most popular brands in regrowing your hair. Backed by minoxidil, an ingredient that’s proven to help your strands grow back thicker and fuller, this foam will be your secret to a better head of hair.

Polo Ralph Lauren Green was one of the brand’s first fragrances—and the one that really started it all. With pine, leather, tobacco, and patchouli, it’s a bold, woodsy classic that still hits.

Cerave’s Foaming Facial Cleanser is a low-key staple—gentle, effective, and used by plenty of people on the GQ staff. It cleans without stripping and plays nice with oily or combo skin.

This premium trimmer has an attachment for every length, self-sharpening blades, and adjusts its power settings to your beard hundreds of times per second.

We test shavers all year, and the OneBlade 360 is one of our favorites. It trims, edges, and shaves without irritation, handles tough angles easily, and it’s compact enough to toss in a dopp kit without thinking twice.

Stock up on this body lotion that makes your skin sinfully smooth. An all-time Kiehl’s classic, it uses a combination of squalane, cocoa butter, and shea butter.

Even sans discount, it’s hard to resist the allure of Terre D’Hermes, a landmark scent blessed by the first name in age-old French craftsmanship. It’s one of our favorite colognes, because it’s a reliable, invigorating, and head-turning masculine scent that’s perfect for all scenarios and seasons.

From the toothpaste to the whitening strips, this starter kit has everything you need for a brighter smile.

One of our favorite styling creams leaves every lock of hair in place and smelling good.

This space-saving personal blender will make it feel like you’re running your own little Jamba Juice.

Winter is coming, and if you’re ready to make the switch to the coziest sheets in the game, now’s the time to pull the trigger.

The Bissell Little Green lives up to the hype—and the name. It’s compact, powerful, and freakishly good at erasing mystery stains from rugs, car seats, and couches. A thousand TikTokers can’t be wrong (kidding, they’re wrong all the time, but not about this.)

If you’re in the market for an upgrade—or you can’t remember the last time cleaned it—this Stanley water bottle is pretty much the best in the game. Be warned: Once you try the chug cap/straw combo, you’ll never look back.

Casper’s Original Sleep Pillow is one of the best around thanks to its plush-but-supportive fill that keeps its shape night after night. If you’re tossing, turning, or waking up with neck pain, this is your upgrade—and it’s a great deal right now.

If you don’t have a quality umbrella, what are you doing? Well, now is your chance to pick up one of our favorites from Repel at a price usually reserved for drugstore umbrellas that break at the first sign of wind.

The easiest way to make your coffee taste better is by grinding the beans just before you brew.

For perfectly measuring out ingredients to bake a cake—or to make sure you’re keeping on track with your diet.

The Levoit Core 200S is a compact, app-controlled air purifier that quietly scrubs out dust, dander, and whatever died in your gym bag. Great for bedrooms, small apartments, or anywhere foul odors go to lurk.

Worried someone might be coming in through your door or window? These sensors will give you a heads up in case an intruder might be making their way inside.

Caraway, a favorite DTC kitchen brand among millennials, brings good looks to well-performing cookware like this slick nonstick pan.

It’s a kilo of creatine. What more could a man need?

Squatting in a heeled weightlifting shoe like these puts more emphasis on your quads, which in turn leads to more gains.

Champion is synonymous with quality gym wear, and these marked-down shorts are breathable and built to last.

This is the favorite pre for a grip of GQ editors. Prepare for unreal workouts and engorged biceps.

Whether you’re focusing on bulking or cutting, this tape measure will track your progress so you can tell if your biceps are growing or your waist is shrinking.

Don’t believe the hype surrounding pricey massage guns? Try out this cheap one and let it relax those tight muscles—then you’ll get it.

With an adjustable weight, this jump rope counts how long you’ve been going at it, as well as how many calories you’ve burned.

The Fitbit Inspire 3 is a great entry-level tracker for anyone focused on steps, sleep, and general wellness. It’s not at its lowest price ever, but it’s still a solid deal on a slim, reliable daily companion.

ON’s Gold Standard protein is, as luck would have it, the gold standard of whey supplements. It’s our number one pick after having tested a ton of them, too.

Whether it’s protein powder, creatine, or ambiguous gym liquid, this shaker bottle is perfect for all of your supps.

Creatine is one of the most extensively researched supplements in the world, with evidence suggesting that it benefits a range of areas, including muscle growth, energy, and brain function. These tablets are a great introduction to the supplement if you’ve never used it before.

Chris Hemsworth’s fitness brand Centr makes a weighted vest that might not exactly get you to a Thor-level body, but you’ll get damn close.

If you’re looking for something to bring to school or the office that doesn’t draw attention (or, sadly, assert workplace dominance), Fairlife Core Power Elite High Protein Shakes are the move. They have a whopping 42 grams of protein in a mystifyingly tiny package, and they taste great, too.